Kyle Fleming Music Therapy brand session

A few weeks back I partnered with Kyle of Fleming Music Therapy to create some brand images for his new venture. He was pretty much starting from scratch as far as images go, and needed photos for his website and social media channels.

My brand questionnaire helped us both through the process immensely as we decided on props, outfits, vertical/horizontal orientation, stock photos, etc. He was pretty in tune with his brand colors, and wanted to also tie those in with his love of nature. So we pulled blue/greens/grays for the nature portion, and then used pops of burnt orange as his main brand color.

Kyle uses various musical instruments throughout his therapy sessions, so we used several of those as props, as well as some apps on his phone and laptop. One of the coolest props was this set of green and red dice that he uses to create impromptu songs. It was a neat process and I knew we had to incorporate it somehow!

I always encourage my brand clients to inject their personality into their brand somehow. One of Kyle’s hobbies & side hustles is magic, so he did a few card tricks, and a guitar pick trick, which tied the two passions together nicely I thought! He’s also known for his fun socks, so we rotated through about 4 pairs of socks throughout the session, which added nice little pops of color as well.

Best of luck with your new venture, Kyle!