How to Showcase a Commercial Property on a Website
Vacancies cost you money, so you want to fill those vacancies as quickly as possible. Getting the best response to your advertising requires that you strategically plan your marketing to include a website that was created to encourage business owners to rent space in your buildings.
What Is a Commercial Property?
Commercial property is real estate used for business purposes. In most cases, it is the building where businesses are located, but it can also be land used to earn revenue. A property designated as commercial property is financed and taxed differently than private property, and it is also subject to different laws.
How to Showcase a Commercial Property on a Website
The first thing to remember is that you have to look different from your competition. You need a well-designed website that offers visitors more than a brochure. It will be the tool that tells clients that you are trustworthy and credible. This is going to depend on the visual appeal of your website because 94% of first impressions are related to your designs.
Brand Your Website.
Your website must make your company appear legitimate, and the way to do this is to brand it. The corporate website and your individual property websites must have the same logos, colors and typography.
You must place several logos in different sizes on your website. You must also feature the property logos prominently throughout the website. These websites will need a URL that brands your company, so you will need to place the property address or the name of the building in the domain name. This increases your position in Google’s search results and creates exact matches as well.
Know Your Target Audience.
You will need to identify your target audience before you create your website so that you can tailor the messaging toward those specific people. For example, real estate brokers will respond well to the jargon of the real estate industry. If you want to attract business owners, the language should be more conversational.