Fierce & Flourish | Erin's colorful + confident brand session

Erin is the force behind Fierce & Flourish and Be the Benchmark. She is a confidence coach and mentor for teen and tween girls. She hosts weekly zoom calls with female entrepreneurs for the girls to learn and ask questions. And as part of her encouragement to the girls, she writes handwritten notes every month.

While Erin doesn’t have specific brand colors at this point, she gravitates toward bright colors, so we used lots of purple, magenta, and teal. The purple wall is one of my favorite spots in Champaign, and since I couldn’t think of a hot pink wall in the area, I used my editing software to swap out the purple for pink!

Erin is also available for motivational speaking engagements, so we were sure to get a couple of great headshots of her. And I always like to throw a bit of personality, hobbies, and likes into a brand session, so we dropped in a couple of Friends references, as well as Erin’s signature bright red lipstick throughout!