Business Card Tips for Professional Photographers

Photography is a popular hobby and career path. While some photographers will turn this hobby into an amateur business, many professional photographers want to set themselves apart. After all, this isn’t just a hobby—it’s a career. One of the best ways to do that is to provide professional business cards to potential clients and partners. If you’ve never designed a business card before, that’s okay. Read the tips for professional photographers below.

Provide All Relevant Information

Many businesses have a habit of including either too little or too much information on their business cards. Card recipients are left asking questions or feeling overwhelmed. Since there’s lots of competition for professional photographers, you must provide a business card that strikes the right balance. Provide all the relevant information someone needs, but nothing more. 

Relevant information includes your name and all forms of contact, such as phone, email, website, and address. If possible, include social media handles and additional business information, such as hours of operation. However, if your card looks too crowded, you can leave those extra elements off.

Include an Example

Most potential clients want to see an example of your work before they hire you as their photographer. You should provide this example on your business card, so the recipient can easily reference it. 

There are two ways you can do this: printing one of your pictures onto the card itself or adding a link or QR code to a digital gallery. Using pictures on your business cards will help your card stand out from others. However, including a link or a QR code to a digital gallery allows recipients to access more than one photo.

Choose a Durable Material

You can order business cards printed on various materials—not just paper. Plastic, metal, and wood are all great options for business card materials. All these options are more durable than paper, which means it’s easier for card recipients to pass your card on to other people who are interested in your services. 

There are additional differences between plastic and paper business cards, as well as between paper and other materials, but durability is one of the biggest deciding factors. You want your business cards to last as long as possible, so they reach the most amount of people.

Professional photographers can use these business card tips to craft beautiful, effective cards that will help their businesses thrive. These cards will set you apart from amateur photographers and other photographers with inadequate, boring cards.